20 Top Keyword Research Tools

The 20 Top Keyword Research Tools to Meet Every Need [Free and Paid!

You require the aid of a tool to research keywords. You think it’s simple and conduct the traditional Google search. Then you realize that you’ve got PPC keywords and SEO Keyword tools. Keywords with broad and long-tail. Social media keywords. Questions. Prepositions. Tools that provide ideas. Tools that incorporate SERP, an site analysis, and the competition…

Then there’s the price. All-time free and free (but not really) or even paid (but it’s a fraud) and paid far higher than what you’ll need.

Which tool for keyword research is right for you? This article will provide the best 18 keyword research tools suitable for different goals level, levels of experience, and budgets. For each, I’ll provide

  • What, and for whom it’s appropriate to be utilized?
  • It is something that differentiates it from the rest of the list.
  • The truthful, simple price.

Let’s get started.

Most reliable Keyword research tools to conduct PPC

Many keyword research platforms are specifically built to be compatible with SEO and PPC (which I’ll go over in a moment). Still, they are among the most efficient instruments you can utilize to improve Search Engine Optimization.

19. WordStream’s no-cost Keyword Tool

    A free tool that provides strategic direction? Sold!

    • Fantastic to use for an easy PPC keyword analysis.
    • Special feature The most viewed keywords database covers 60 verticals. It is accompanied by strategic direction.
    • Pricing Cost: Free for the first 25 results, then cost-free for the rest via email.

    With WordStream’s Keyword Tool for Free, you can enter the URL or the keyword, and you’ll see some of the top keywords and the extended-tail variations, related variations, volumes of search, competition, and CPC. You can also narrow your search by geographical area (greater than 23 different countries) and by industries (by different verticals). This tool will immediately show you all the keywords that rank at the top. To get the entire list, type in your email address, and you’ll be able to download the list for free.

    Our keyword research has also led us to create the most well-known keywords across 60 diverse verticals. Go to the famous Keywords Page, click on the particular vertical that you’re interested in, and you’ll find the top 25 keywords that are relevant to that specific vertical. This is useful for finding seeded keywords and as a starting point for your marketing campaigns.

    You can also visit The Popular Keywords page to get ideas on utilizing keywords that are highly searched for and on the vertical pages to get ideas for marketing in this field.

    18. Google Keyword Planner

      For the most up-to-date information, direct from the horse’s mouth.

      • Ideal for Basic to Advanced PPC keyword research and insights into your account.
      • Unusual feature bidding of the data and Advanced attributes, filtering, and filters.
      • Cost Free with the current Google Ads account.

      Utilizing the Google Keyword Planner, input one or more keywords into the search box. Once you have entered them, you’ll be able to look up the following data for the search terms you entered together with similar keywords:

      • Monthly average searches
      • Trends over the 30 days of searches
      • Year-over-year and the three-month change
      • Competition (low, medium-high medium)

      The refine tool for a keyword, in the list of top Keyword research tools which has had a beta test since its introduction in 2020, permits you to sort your search based on specific characteristics related to the keywords. For instance, if you are searching for keywords that pertain to dry skin, You can narrow your search based on the type of skin, symptom, or condition, brand as, vs. other terms that are not branded, as well as many others.

      It also shows the amount advertisers have paid for the highest page bid in the past. Suppose you’re currently advertising for the benefit of the keyword. In that case, it will be possible to see your ad impression share for the particular keyword and whether the keyword is available on your accounts.

      17. Microsoft Advertising Intelligence Keyword Planner Tool

        It’s quite a mouthful and a good glimpse of what’s coming in the coming days.

        • Great to use to perform an advanced search of keywords that help with multi-channel marketing.
        • A special feature is the robust listing organization and Keyword search templates.
        • Prices: Microsoft Ads account holders receive it at no cost.

        A free Excel plugin in Microsoft Keyword Planner lets you type in your keywords list and then get a list of keywords with the volume, clicks, search CPC, bid estimates, and the type of match.

        There is a lot taking place. But, there are various ways to sort and arrange the data. Here are four ways to accomplish this:

        • The traffic display organized according to the gadget (not that it is of the same type) makes a list that is not duplicated.
        • Filter your search results by age and gender to determine what keywords would fit (and aren’t) appropriate for your target audience.
        • Input the URLs from the list to search for keywords to consider and look over the devices and match types that are used to match keywords.
        • Find similar keywords to those that others are bidding for, and decide whether it’s possible to be in the market.

        You can also input your list of keywords into Google’s Google Keyword Planner to see the results you receive. You’ll be amazed at the lack of keywords that appear on Bing, which are more well-known in Google, and the opposite is also true! In this video, PPC Specialist Joe Martinez will show you how to utilize this Microsoft Keyword Research tool.

        16. The report on the search terms (Google & Bing )

          You’ll get what you pay and don’t need to be upset.

          • It is ideal for optimizing advertisements for search and (light) negative keyword analysis.
          • Exclusive feature information directly connected to your current account.
          • Pricing: Free for marketing campaigns.

          The reports on the search terms in Google Ads and Microsoft Advertising give you the exact keywords that led your advertisements to be shown and clicked. This will aid you in identifying your most efficient keywords and new keywords to include on your list, and negative keywords and negative ones. By analyzing the data, you can make specific modifications to improve the effectiveness of your CTR Qualitative Scores and increase your ROI.

          In September 2020, the data (for both businesses, Google and Microsoft) was changed to be restricted to show keywords that have a certain volume (for reasons of privacy) which makes it less useful in locating negative keywords, as it was. This report is the only one that we have. It’s good to know it is now Google has updated its report to include data about searches that resulted in an impression regardless of whether or not the advertisement was clicked.

          The report on keywords is a free option for users who have active Google Ads and Microsoft Advertising accounts.

          The most effective Keyword tools for research and concepts for content

          Always keep track of your lists of search terms for advertising. But, there are limitations to the amount of thinking outside the box or going deeper. In the case of organic content, there’s no limit to what you can create! Here are the best keyword research tools to help develop blog and social media post concepts. Top keyword research tools are excellent asset for professionals.

          15. Keyword Reddit

            Be aware that Reddit has become the Walmart of forums on the internet…

            • It is perfect for Content creators and social media managers looking for topics to create content.
            • Unique feature: Reddit keyword mining.
            • Pricing: Free

            Keyworddit is a Keyworddit search engine that scans Reddit posts, titles, and comments to identify keywords and provide you with the number of searches they’ve got. In case you’re not familiar with the platform, Reddit is a massive online community that lets people make subreddits (called subreddits) to talk about anything. Some subreddits are massive such as r/funny. Others are more specific, such as the subreddit for business owners, r/businessowners.

            The tool is not able to enter an exact term. Instead, you choose the right subreddit for you, and the tool will pull keywords from posts and comments within the subreddit.

            It is useful for making blog posts or concepts for social media posts targeted to your market segment, creating people from your targeted group, and obtaining keywords to incorporate into other tools in this list. When you click the contextual button, the tool will show Google outcomes for that keyword on the subreddit. You can also export the list.

            Keyworddit is completely free and comes with no obligation.

            14. Soovle (free)

              Prepare yourself to go back to the 1990s, but be prepared to learn new ways to think about things.

              • It’s great for the first brainstorming of new keywords.
              • Unusual includes all questions from nine different platforms in one look (+90’s nostalgia).
              • Pricing: Free

              With Soovle, it is possible to input a search term into the box, and it will provide you with the top searched-for terms in 16 search engines, which include Google, Bing, YouTube, Amazon, eBay, Buy.com, Overstock.com, Walmart, and many more.

              It can also be modified to show specific results from the search engines you’d like to search. Add questions to the suggested suggestions box that you have saved, and then click on any query to add it to the results page for your platform.

              Although it doesn’t provide quantities information, competition, or price information, it’s a good resource to develop ideas for content and understand the purpose behind certain situations. Did YouTubers search for the sounds of lawnmowers before going to sleep?

              Click on “secrets” (haha) to the left of the page to access more information about how to use this tool.

              Soovle is free throughout the entire process.

              13. AnswerThePublic

                Trippy video background…questions for days…it’s a mind-bender.

                • It is great for finding key phrases to answer questions and focusing on People also asking questions on a search results page.
                • Unique feature: Keyword visualization
                • Cost: Free for three daily searches. Paying starts at $99/month.

                With AnswerThePublic, You can use AnswerThePublic to enter the word or phrase you want to use, and it will show the type of questions people have regarding your entry. There’s no information about clicks or volumes. However, you’ll be able to view incredible images.

                You can see this kind of view (or it’s the list view) by:

                • Questions What, who is the person, what, when, and why and aren’t they?
                • Comparisons with. and
                • More: which, are, will, can, like.

                It isn’t easy to comprehend the information even in the list view. The good thing is you can export the data to CSV.

                AnswerThePublic is available for free with three questions per day. The paid version is $99 and includes additional features like monitors and notifications, personalization of view, and data comparison with folders and times.

                12. QuestionDB

                  “Why does tennis footwear become recognized as tennis shoes, and not just shoes or some other thing.”

                  • Great at finding ideas for blog posts and ideas for social media posts.
                  • Unique feature: The database contains more than 32 million questions.
                  • Cost: Free for 50 results per query. Starting at $10 per month.

                  When using QuestionDB, you can type an extensive keyword in the search box, and you’ll ask questions on websites like Quora and Reddit. It will show related subjects in the question and also allow you to limit the search results to specific keywords.

                  By clicking “Show the source link,” You will see where it came from and the question thread inside the source.

                  A free QuestionDB account provides 50 results for each query, with the possibility of upgrading to a monthly subscription of $10 to have unlimited results, unlimited searches, and API accessibility.

                  One of the most trusted Keyword research tools available for SEO

                  Although these tools can help find subjects to research, they cannot provide the necessary information to develop specific SEO-friendly materials, such as blog pages or product pages, as well as your homepage and more.

                  11. Google Search Console

                  To be able to read the minds of the people you read.

                  • It’s fantastic: optimizing existing SEO-related content and identifying spinoff content ideas.
                  • The most notable feature is the most exact and quick information on organic.
                  • Prices: The cost is free for everyone with a website.

                  Keyword research is just one of many methods to use Google Search Console for SEO. Select “Search Results” on the left, and you’ll be able to see the most frequently searched keywords that cause your site to appear on the SERP. The SERP will also display impressions, clicks, the percentage of clicks, and the rank for each.

                  You can also filter outcomes by URL. It will allow you to determine your keyword’s performance. Then you’ll be able to connect other words to the tool to figure out whether or not you have to integrate them into your blog article. For instance, here are the most popular searches that we’ve used in our post on ways to research keywords for make use of to aid in SEO and PPC:

                  The report suggested that I add “easy keywords” to the document.

                  It’s also possible to identify issues with your website that aren’t functioning well, and these might be related to keywords that you should focus on in an additional article.

                  We wrote this blog article you’re reading.

                  The Google Search Console is available for free to any user with a website.

                    Useful in situations where you wish to know, “is it real?”

                    • Great for identifying the importance that will never disappear from a sentence.
                    • A unique function is real-time data and searches history dating back to 2004.
                    • Pricing: Free

                    With Google’s trending feature, It is possible to spot new and well-known keywords that aren’t yet displaying any activity through the tools used to study keywords because they’re not in use for sufficient time.

                    It is also possible to determine if the keyword with a high amount of searches using the keyword search tool is worth a look. For Example, “google goggles” has an average volume of 14K. However, it appears that the Google Trends report shows dwindling interest in the subject.

                    If you’re unfamiliar with Google solutions, this article will tell you that Google Goggles is no longer available! This isn’t the best alternative for a blog that lasts for a long period.

                    On the other hand, you could locate keywords that are not very popular and competitive but are growing in importance. It is possible to identify and place yourself in the position of these keywords to gain backlinks, traffic, and trust before you know it.

                    Google Trends is accessible to everyone all the way through.

                    The top tool for keyword research and multi-purpose SEO with a budget of just $80

                    They are designed for users with good SEO experience and complemented by additionally available tools. The tools within this category are designed to fulfill various functions in one tool. They are perfect for business owners, novice SEOs who don’t have advanced SEO strategies, and those with a significant budget.

                    9. A no-cost version of Semrush

                      Similar to the lawn chairs…

                      • It is suitable for light SEO-related work beginning to the intermediate level of expertise.
                      • Unique feature help by creating material to aid in SEO.
                      • Cost No Cost

                      I’ll discuss Semrush in depth shortly after I go over the full software version. The basic version, which comes with Semrush, includes essential information about keywords, such as the number of search queries, their difficulty, and CPC. It can handle ten daily queries. One project can analyze 10 keywords, 100 pages on your site, one SEO Content Template, one On-Page SEO Checker campaign, and one for Semrush’s SEO Writing Assistant.

                      The most trusted, free version of a premium Keyword research tool.

                      8. KeywordTool.io

                        “Google autocomplete gives you a view into the inner functionings of our culture.” A person connected to the internet.

                        • It can be useful in locating long-tail SEO and PPC keywords.
                        • Unique feature: Suggestions for eight different platforms.
                        • Pricing: Free, with no number of numbers. Prices start at $69/month and include the guarantee of a 30-day money-back.

                        Keyword Tool utilizes Google autocomplete (search behavior and information) to generate long-tail keywords for any keyword. Google autocomplete generally gives you five options. However, this tool provides users with a wide range of alternatives. It can prepend and then add the phrase with prepositions and words. It will provide suggestions specifically for Google, YouTube, Bing, Amazon, eBay, Play Store, Instagram ( Instagram SEO is a real thing! ), and Twitter.

                        The free version of the Keyword Tool lets you find prepositions and queries and filter them to exclude or include certain words from the Results (max of five exclusions). A paid version (starting at $69 per month) includes a complete list of keywords suggested, including the number of searches, price per click (CPC), competition and trends, and the capability to study key competitive factors.

                        7. Bar for growth

                          AI isn’t only for big businesses or specialists anymore.

                          • Ideal for: entrepreneurs and those who are new to marketing content who are tech-savvy.
                          • It is unique because it utilizes AI to produce the SEO content outline.
                          • Pricing: Starting at $29/month and includes the choice to try a free trial for five days or a 7-day guarantee of money back.

                          The bar for growth gives specific information for the SEO platform. It also provides keyword suggestions that include monthly searches and cost per click. It also offers rankings tracking and scores for difficulty and site analytics, which include backlinks to domain authority, keywords, and even Facebook and Google Ads. Users of the platform can download a Chrome extension for free that will display all the data you require while browsing.

                          The best feature of Growthbar can be that it can create templates for the content outline to help you write your content, with the keywords you should focus on, introductions, headings, images, hyperlinks, and word counts. The application of AI to sell is an excellent idea!

                          There’s no free Growthbar. There’s no cost-free version. Growth bar. The cost starts at $29/month with a trial time of 5 days and seven days guarantee of money back.

                          6. KWFinder from Mangools

                            If you need suggestions about how you can get ideas…

                            • Ideal for intermediate SEO teams which aren’t large and have a budget.
                            • A unique characteristic is not simply appended or prefixed to provide keyword suggestions.
                            • Pricing: Free for five searches per day. The cost starts at $29 per month for a trial period of 10 days.

                            Alongside great information on their website, KWFinder‘s easy-to-use interface offers SEO and keyword essentials, like suggestions for long-tail variations, number of clicks per page, cost-per-click SERP analysis, and competition and website analytics. You can look up keywords, domains as well as their location.

                            One great thing about KWFinder is it’s not just the word you typed into it but contains words added or fixed to it.

                            The free version of KWFinder offers five search results per day and 25 related keywords, and ten keywords that are rivals in each search. The paid version costs $29/per month.

                            5. Serpstat

                              • Ideal for: Advanced SEO and PPC and competitive analysis.
                              • The unique feature: It displays graphs of competitors as well as ad examples of a specific keyword.
                              • Pricing starts at $10 and goes up 10 per day. The cost for requests paid for begins at $55.

                              Serpstat Serpstat is located at the border of cheap and top keyword research instruments. The most important feature of this instrument can be described as an analysis of the competition. It lets you compare your website to your competition and provides information on the most popular websites competing for any keyword. It will reveal the number of keywords each site is attempting to attract through organic content and ads, the number of keywords they have in common with your site, and the advertisements based on the keyword.

                              The reports are different in organic as opposed to. Paid. Another interesting feature is the visual representation of your competition.

                              Serpstat can be used free for up to 10 instances per day. The paid version is priced at $55/month.

                              4. Ubersuggest

                                To simplify SEO, add an added benefit of holding.

                                • Great for intermediate SEO and Content marketers.
                                • Unique features: SEO difficulty score, social shares, content ideas.
                                • Pricing: The free version is limited (one website with three words daily). Paid plans start at $29 per month, with the option of a free 7-day trial.

                                Like the content ideation tools, Ubersuggest allows you to look up keywords through questions, comparisons, and prepositional variants. Like the top tools, it includes the necessary keyword, SEORP web analysis information, and the capability to design projects.

                                One of the aspects that make Ubersuggest stand out is the useful annotations that it gives, for example, “The average site that ranks in the top 10 websites with this specific keyword will include X backlinks, as well as numerous domains with X”. Another function is the Content Ideas feature, which lists websites that perform very well in the search term and the shares they’ve earned on Facebook and Pinterest shares.

                                The free version is limited (read in another way that it is not worth the cost), but the paid version starts at just $29 per month and includes the option of coaching and freeing seven days of the trial period. Also, the free Ubersuggest Chrome extension–which gives you keyword information whenever you use Google, YouTube, and Amazon, is very helpful.

                                The most comprehensive and comprehensive tool for research on keywords (premium)

                                All of them are hummers derived that come from research on keywords. All-in-one platforms are great for groups of experts or consultants on PPC SEO, PPC, content marketing, and large corporations and agencies. But it’s never hurt to test the free versions. Here’s what they share:

                                • Keyword Analysis: Volume of competition, costs for competition, Interest trends costs are typically separated into organic and . paid, and many more.
                                • Analyzing SERPs: the most popular pages for specific keywords and their domain rating, backlinks to referring domains, Keywords for traffic, and rank tracking. Rich snippets of information and more.
                                • Keyword gaps: keywords your competitors are placing their rankings on, and you’re not.
                                • Analysis of your website: For your site and your competitor’s websites.
                                • SEO Audits Complete SEO and technical audits of the content on your website.
                                • Integration with plugins, applications, CRMs, HTML0 Other tools to report.

                                Related: Do Keyword Analysis for Competitors in five actions (+Free Example! )

                                3. Semrush

                                  “Semrush is like a lighthouse as I move through this Ocean of Websites.” Someone on the internet

                                  • Ideal to use for sophisticated SEO as well as PPC for agencies, experts, and large companies.
                                  • Unique feature tools to promote content on social media marketing reveal the motive behind the keywords.
                                  • Pricing: The free version is very helpful. However, the paid version starts at $119.95/mo with a seven-day free trial.

                                  Semrush is often described as the benchmark of top-quality platforms for search engines (although Ahrefs is getting there!). Semrush has an array of tools, tools, and information to help you with not only search engine optimization but also social media, content marketing management, the management of local SEO sites, PR analysis, marketing research, and much more. The top Keyword Research Tools list not fulfilled without SEMRUSH.

                                  The image’s source

                                  2. Ahrefs

                                    “Ahrefs is like a bloodhound that can analyze content.” Someone online

                                    • It’s ideal for Link creation is ideal for SEO (Advanced) and click data.
                                    • Unique attribute: Unmatched index of backlinks as well as unique metrics for clicks, along with Return Rate.
                                    • Cost: There’s no free version. Seven-dollar, 7-day trial starts at $99 per month.

                                    Ahrefs was initially designed to be a linking assessment tool. It’s an accident that it has the largest index of backlinks of any other site on the planet and the most comprehensive tool for connecting. For any link, you can discover the date that it was first launched and whether it’s dofollow or not-follow and the anchor content of its link and the other details. You can also find a website’s rank for a specific keyword. Also, it automates internal linking and analyzes and tracks outbound links to find out which links drive more website traffic and identify websites that are good for backlink potential and a good fit.

                                    A very distinct aspect is the unique click metrics. For each keyword, you’ll be able to determine the proportion of searches that result in clicks, the number of results for each click, the percentage of clicks among paid and organic results, as well as the frequency at that people will use the same keyword in the next 30-30 day period (Return Rate (RR)).

                                    Ahrefs does not offer a free version. However, you can avail of a trial period for one week at no cost, while the paid version is $199 per month.

                                    1. Moz Keyword Explorer

                                      “Moz is very similar to Mac daddy in SEO.” There’s a person online

                                      • Ideal for beginners with intermediate SEO and PPC who do not require bells and bells.
                                      • Special offer Organic TTR, Priority Score, and CTR.
                                      • Price: No cost for ten months of searches. Prices start at $99 per month.

                                      Moz (the firm) is one of the most trusted sources of SEO. It was the source of Domain Authority, Whiteboard Fridays, and a free Chrome extension that gives Page and Domain Authority for any page.

                                      Its tool, the Moz Keyword Explorer, can be described as a program that gives the most basic keywords, in addition to ranking monitors, audits of websites, and reports on optimization on the page. It also gives you the Priority Score that can be used to determine the keywords worth looking into in light of the keyword and the information in your “My Score”– the score you give to the keyword’s importance to your business.

                                      It’s not supplied with certain features through Semrush or AHREFs. This includes SERP position history or the number of keywords on which ranking results are placed. The platform hasn’t seen any improvements for a long time since Rand Fishkin left the company in the year of 2018. It’s still a great platform for those looking for a simpler and more user-friendly.

                                      Moz Keyword Explorer is free for ten monthly searches, and the premium version starts at $99.

                                      The most efficient Keyword research tools The best Keyword research tools [recap

                                      The top 20 best keyword research tools are appropriate for all levels regardless of purpose and in any industry. I hope you will find this useful! Here’s the entire top keyword research tools checklist.

                                      Note: Princes might differ with time.

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